The Coca-Cola system in Kenya has entered a Kshs. 5.6 million sponsorship deal with Kenya Open Golf Limited (KOGL) making them the exclusive hydration partner for the Magical Kenya Open Golf Championship slated for March 14-17.
The beverage giant, with its flagship water brand Keringet, will be the event's official water nourishment provider.
Making the sponsorship announcement and a cheque handover, Coca-Cola Franchise Brand Manager Rodney Nzioka said the partnership with Kenya Open will boost the tournament's profile while building on years of successful partnership in developing golf and promoting Kenya as a reputable destination for sports tourism.
"Following the elevation of Kenya Open to the elite European Tour from the Challenge Tour, the championship has evolved to international recognition, we are keen to continue our support and partnership with the Kenya Open Golf Limited (KOGL) as we also market the country's ability to host bigger international sports events," Nzioka said.
Kenya Open Golf tournament has had a tremendous growth owing to the support the partner organizations bring into the competition. These engagements have seen this tournament get the nod to grow into the much coveted European Tour. The four-day golfing extravaganza will see elite golfers led by Ryder Cup winning skipper Thomas Bjorn descend on the Par 72 Karen Country Club course with zest and vigor. Kenya will be represented by a team of six scratch amateurs selected from the 2018 Kenya Amateur Golf Championship (formerly the GOTY) and 12 professionals, nine of whom were picked from the recently concluded inaugural Safari Tour Golf Series.
The Coca-Cola System has a longstanding association with sports sponsorship having been at the forefront of supporting youth grassroots football across the continent through is flagship tournament COPA Coca-Cola.
"Our commitment to sports is unwavering. We aim to bring people together to celebrate talents. We will continue to support sports in Kenya through partnering with organizations that seek to grow generations of great sports men and women," Nzioka added.
Speaking at the event, KOGL Chairman Peter Kanyago welcomed the sponsorship by Coca-Cola. "We are delighted to be working together as we grow the stature of this tournament. Our partnership with Coca-Cola has been long and beneficial ensuring that we host a world class tournament and look forward to a more fruitful engagement as we continue growing the profile of the Kenya Open Golf Championship," he said.